Fuegorock Consulting
Fractional Business Development.
Senior level commercial support for media and ad tech companies that need experienced help without a full time hire.
Fuegorock Consulting handles business development end to end, finding new business and growing what already exists. Outbound prospecting, pipeline building, partnership development, account strategy, and revenue growth, all run by one senior operator who stays with the relationship from first outreach through renewal.
What that looks like.
- Outbound prospecting systemsBuilt and run using tools like Apollo and Clay, so outreach is repeatable and the pipeline stays full.
- Pipeline building and qualificationA defined target list, clear ICP qualification criteria, and a pipeline that reflects reality rather than optimism.
- Account strategy and expansionWritten plans per relationship, with a clear view of where the next budget sits and how to reach it.
- Partnership developmentIdentifying, approaching, and negotiating the partnerships that open distribution and revenue.
- Revenue growth and retentionMoving relationships from steady spend to measurable growth, while spotting drift before it becomes a renewal risk.
CLIENT WORK
Client work includes full cycle business development and account management for Soundwave Digital, a programmatic independent trading desk, across agencies and regional advertisers.
Also served Streamr.ai, acquired by Magnite (NSQ: MGNI), building and qualifying pipeline across broadcasters, CTV publishers, agencies, and ad tech platforms for an automated creative production and campaign activation platform, and supporting the commercial transition following the acquisition.
Fuegorock Productions produces video. See Fuegorock Productions →
FAQ
Questions about fractional business development.
- What is fractional business development?
- It is senior commercial support without a full time hire. Fuegorock Consulting runs outbound prospecting, pipeline building, partnership development, account strategy, and revenue growth on an ongoing part-time basis, so a company gets experienced execution at a fraction of the cost of a salaried sales leader.
- Who is it a good fit for?
- Media companies, ad tech platforms, CTV and OTT publishers, broadcasters, and independent trading desks that need to open new business or grow existing accounts, but are not ready to build a full sales team.
- What does an engagement look like?
- One senior operator stays with the relationship from first outreach through renewal. That means a defined target list, an outbound system built with tools like Apollo and Clay, written account plans, and a pipeline that reflects reality rather than optimism.
- What kind of clients has Fuegorock worked with?
- Full cycle business development and account management for Soundwave Digital, a programmatic independent trading desk, across agencies and regional advertisers, and pipeline development for Streamr.ai, a creative AI video advertising platform acquired by Magnite.
- How do engagements start?
- Email info@fuegorock.co or use the contact form on this site. The first conversation covers your market, your current pipeline, and what a realistic first ninety days would look like.
Let's talk.
Tell Fuegorock what you are trying to do and where things stand. You will hear back directly, usually within one business day.
info@fuegorock.co